Averill Sequeira News Today

Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’

The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way we look at online streaming is also changing. Today the market has 40 odd players including regional players.

The over-the-top (OTT) landscape is growing significantly in India and new paid features are increasing regularly. Time spent viewing content on OTT has surged and viewers are looking out for new choices & innovative content. Despite the changes and increase in prices, the viewers are still subscribing to different OTT platforms currently.

News Flash: MediaCom appoints Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer Sharma was previously the Vice-President for Platform Services in GroupM. Sequeira will be leading ‘Seeing the Bigger Picture’, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity (L) Shekhar Sharma and Averill Sequeira (R) MediaCom, a GroupM media agency has announced new appointments of Shekhar Sharma and Averill Sequeria. S...

Shekhar Sharma is new managing partner, Averill Sequeira is chief product officer 03 May, 2021 - 12:51 PM IST     |     By indiantelevision.com Team     New Delhi: MediaCom has strengthened its senior leadership with the appointment of Shekhar Sharma as managing partner (north and east) and Averill Sequeria as chief product officer. In his new role, Sharma will be responsible for the offices, clients, and growth. An accomplished Integrated marketing professional, Sharma has experien...