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Providing Normative Information Increases Intentions to Accept a COVID-19 Vaccine

"Unlike other ongoing, frequently observable preventative behaviors, like mask wearing, people may have little information about whether others intend to or have accepted a vaccine - which suggests messages with this information could have substantial effects." There is evidence that peoples preventative health behaviours are influenced by many so
United States Sumita Roy Dutta Alex Moehring Avinash Collis M Amin Rahimian Kiran Garimella

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Accurate information about what most other people are doing can boost vaccine uptake

Just as a highly transmissible variant prompts officials to extend COVID-19 emergency status, one of the largest surveys ever conducted shows people are more willing to get vaccinated when health workers reveal how many others are doing so.
United States Avinash Collis Emily Henderson Johns Hopkins University University Of Texas At Austin University Of Texas Mccombs School Business

Study: To boost immunization rates, emphasize vaccine acceptance

Insights from MIT experts, delivered every Tuesday morning. Email Address “While public health officials and the media have been emphasizing the potential negative impact of vaccine hesitancy, our study found that emphasizing the overwhelming vaccine acceptance expressed by most people is a better way to get those who are unsure to accept COVID-19 vaccines,” said Aral, who is the director of the MIT Initiative on the Digital Economy. The preliminary paper, “Surfacing Norms to Increase Vac...
United States Alex Moehring Avinash Collis M Amin Rahimian Kiran Garimella Johns Hopkins University
Source: mit.edu

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