Axe Effect News Today

Inspired by a tip from the "Ladies Who Lamb" Facebook group, farmers like Sam Bryce have observed a decrease in aggression among their rams after using the strong scent of Lynx Africa.

In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition

Get smart fast with global actionable insights, case studies and data, curated daily by the WARC team.