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83 Percent of Indian Consumers Will Abandon Hypocritical Businesses, Shows New Research by BSI

Polling of Indian consumers and business leaders reveals that 83% of consumers consider a companyโ€™s purpose when making a purchasing decision and that 83% will abandon a product or business acting inconsistently with its purpose โ€“ a sign that consumers have lost patience with organizations that do not follow the principles of purpose driven organizations.
Anne Hayes Ypocritical Businesses Indian Consumers Business Leaders Indian Business Leaders B Lab Uk

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