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Buyer penetration for eB2B firms may triple to 35-45% by 2030: Report, ET Retail

A recent study by Redseer in collaboration with Udaan said that the scaling down by eB2B firms led to a significant drop in buyer penetration from about 25 per cent in 2021 to 12-15 per cent in 2023. However, with sustainable strategy, buyer penetration for eB2B firms can potentially triple to 35-45 per cent by CY 2030.
E Commerce Online Retail B2be Commerce Supply Chain Funding Winter

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Exclusive: Udaan fires 100-120 employees post-restructuring biz verticals, ET Retail

Udaan Layoffs: The layoffs come post-consolidation of Udaan’s two business verticals essentials and discretionary. In September, the e-commerce major announced organisational changes in an attempt to drive efficiency by merging and consolidating its essentials business with the discretionary business.
Udaan Layoffs Job Cuts B2be Commerce Vaibhav Gupta

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