Backbone Media News Today

Colorado-based integrated marketing agency, Backbone Media, announced a significant partnership with Colorado Mountain College (CMC) Jan. 16, aimed at nurturing future talent in the marketing field. The initiative includes the Backbone Scholarship for Integrated Media,...

When the world’s greatest freeskier ran out of feats to chase, he invented something new: climb and ski 50 storied routes. He couldn’t have known what it’d take.

Higher-elevation trails added in response to warming climate

The Litric Avabag from Ortovox is one of the most user-friendly and versatile avalanche airbags on the market. It's rechargeable, reusable, and TSA-friendly, and it requires no air canister refills.

In a small building on the corner of 4th Street and Colorado Avenue in Carbondale, employees of Backbone Media are hard at work representing brands they believe in as they head into their 25th year....

Twenty-five years after its founding, Backbone Media has ascended to a level of remarkable influence in the outdoor industry. How did they do it?

Salt Lake City Mayor Erin Mendenhall has confirmed the Outdoor Retailer show is returning to the Salt Palace.

We asked Colorado-based industry experts to evaluate Outdoor Retailer’s tenure in Denver and hypothesize what the trade show will look like in the future.

The annual Summit for Life uphill event returned to Aspen Mountain under a midnight blue sky filled with glittering stars and balmy temperatures.

/PRNewswire/ -- Ahead of Giving Tuesday, evo, the outdoor lifestyle brand, announced that it is committed to donating a minimum of $1 million a year for the...