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Goodpics - stock.adobe.com This article is the third in a three-part series. For part 1, check out the October-November 2020 issue of  Rental. For part 2, check out the January/February 2021 issue of Rental.  How to Create Content that Ranks on Google There are over 4 million blogs posted every single day. So,  how do you write content that Google considers worthy of a top spot? 1. Content Quality: Become the Expert Google’s 2020 updates have put an emphasis on E.A.T. (Expertise, Author...

From word count to content uniqueness to keyword density to backlinks and more, here are the recommendations to create content that ranks high in Google searches. Parts 1 and 2 covered marketing your equipment rental company and content creation