As Holiday Shoppers Pull Back on Impulse Buys, Online Retailers Are Forced to Crack a Retail Riddle
Impulse shopping usually drives 25% of overall holiday spending, according to The NPD Group. This year, its expected to drive 18% to 20% — a potential loss of $5 billion to $7 billion in sales for the season, the market research firm estimates. Marshal Cohen, chief industry advisor for The NPD Group, said the acceleration of e-commerce sales during the pandemic — which is expected to outlast the global health crisis — will force retailers to confront the riddle of encouraging impulse buys...
Source: nbclosangeles.com