Univision joins Project OAR to advance Spanish-language addressable TV standards
| 02 February 2021 Broadening the scope and reach of the media consortium created to establish a common technology for dynamic, addressable advertising management for TV, leading US Hispanic media company Univision has joined Project OAR. The Open Addressable Ready standard is designed to help optimise ad inventory and take advantage of unsold and underperforming inventory, while also highlighting how to target different demographics and specific regions with localised ad content. ...
Comcast Nbcuniversal Adam Gaynor Donna Speciale Other Steering Committee Steering Committee Hearst Television
Source: rapidtvnews.com