Graham McGregor on: How to boost sales with a fun contest
People would walk down the street and read this sign. They would then mentally say to themselves: “That sounds interesting; I think I will check it out. So they would walk inside the hardware store. The store had a bell and buzzer on their door that sounded as soon as you went in. One of their salespeople would excuse themselves if they were dealing with a customer by saying something like "Can you just excuse me for 10 seconds," and then walk over to the person and welcome them to the st...
Source: stuff.co.nz