Brands plan for a quiet Pride Month
Brands plan for a quiet Pride Month. From PR Week
Source: prweek.com
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Assembly hires first global chief strategy officer
Pele Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.
Source: campaignlive.co.uk
Mayo haters hate NotMayo in debut campaign from Kraft Heinz and The Not Co
Created by Gut, the work for the vegan mayonnaise brand shows mayo haters’ disgust to prove its similarity to the real condiment.
Source: campaignlive.co.uk
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen time during the ad breaks, lack of inclusive storytelling left diverse audiences feeling disconnected.
Source: campaignlive.co.uk
Why celebrities have become a staple of Super Bowl ads
In the past eight years, the number of brands casting celebrities in their Super Bowl commercials has doubled — causing the effectiveness of star power to dwindle.
Source: campaignlive.co.uk
Ben & Jerry's board calls for a 'permanent and immediate' ceasefire in Gaza
It is one of the most direct brand responses to the war since it began on Oct. 7.
Source: campaignlive.co.uk
Digitas names new chief strategy officer and first chief solutions officer
EXCLUSIVE: The new hires signal an expanded investment in global expertise and innovative product offerings.
Source: campaignlive.co.uk
Jonathan Mildenhall appointed as Rocket Companies' first CMO
Jonathan Mildenhall appointed as Rocket Companies’ first CMO. From PR Week
Source: prweek.com
Pop-Tart's mascot sacrifice brought Kellogg sustained consumer engagement
Pop-Tart’s mascot sacrifice brought Kellogg sustained consumer engagement. From PR Week
Source: prweek.com
Holiday ad of the week: SiriusXM wishes metalheads a very unconventional holiday
This is probably the first and only time you’ll see a mosh pit in a holiday ad.
Source: campaignlive.co.uk