PETALING JAYA: With the new year around the corner, there are trends which are fast emerging in the advertising industry for brands to capitalise on and strengthen their position in the market by next year.
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Mediabrands Malaysia has announced the appointment of Sue-Anne Lim as Chief Executive Officer of Universal McCann (UM) in Malaysia. The appointment is effective 1 January 2024.
The 2023 programme’s mentors and clients explain how up-and-coming media agency professionals can succeed with critical hands-on experience in bringing a real client brief to life.