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November 27, 2023
PETALING JAYA: Despite the growing challenges facing the advertising industry, there are growth drivers that will propel the sector in 2024.
January 20, 2023
The Putra Brand Awards, organised by the Association of Accredited Advertising Agents (4As) Malaysia, celebrated its 13th edition by presenting 147 awards in 24 categories to 141 of Malaysians’ favourite brands.
December 27, 2022
PETALING JAYA: The Putra Brand Awards 2022 and its offshoot, the Aria Brand Awards 2022, have once again shown its mettle when it booked in more than 25,000 responses for its online research survey.
May 16, 2022
Effective way to reach out to the younger generation
April 18, 2022
Economic recovery to catalyse investments
January 31, 2022
ECommerce segment included to reflect growing trend
January 22, 2022
KUALA LUMPUR: The 12th Putra Brand Awards returned in grand fashion last night with actual physical attendance amid a strict standard operating procedure (SOP).
December 13, 2021
PETALING JAYA: The much awaited list of winners for the various categories of the Putra Brand Awards 2021 has been finalised. The survey to determine consumers’ choice brands in the different categories began on Aug 16.
April 13, 2021
4As calls out statutory body for highly prejudicial clause in creative tender Details 13 April 2021 The Association of Accredited Advertising Agents Malaysia (4As) has called out the East Coast Economic Region Development Council (ECERDC) for an "unethical demand" to have automatic ownership and retention of agencies’ intellectual property. This comes as ECERDC issued a tender document which stated that copyright in all reports/documents, plans, d...
February 8, 2021
Long-time organising chairman of PBA and Association of Accredited Advertising Agents (4As) senior adviser Datuk Johnny Mun, (pic) shares his views on what makes PBA tick, its plans and initiatives to beef up the money-can’t-buy award to a higher level. THE Putra Brand Awards (PBA), which is into its 11th year, has been gaining momentum over the years. It has provided a platform for brands to excel and stamp their mark on the Malaysian branding space. Come rain or shine, and even in the midst...