PHOTO:
Edu Lauton
In 2021, for the first time in its four-year history, over half of marketers identified themselves as Agile in the State of Agile Marketing Report. The Agile respondents reported greater adaptability, productivity and happiness.
It seems we can finally answer the question of whether or not marketers should embrace Agile with a resounding âYes!â
But as we move from âshould we be Agile?â to âhow can we be Agile?â the answers become more complex. Itâs no longer a matter of finding evidence that Agile works in marketing; we have to craft rollout blueprints and scaling models and change management plans.