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Skin grafting: male grooming category report 2021

Downloads Menโ€™s skincare is working hard. Amid a nosedive in the overall male grooming market โ€“ which fell over 12% as men hid behind bushy beards and Zoom screens [Kantar 52 w/e 42 January 2021] โ€“ skincare products have grafted to buck the trend as best they can. Like every other part of male grooming, itโ€™s suffered from locked-down guys taking a more casual approach to personal care. But theyโ€™ve declined just 0.7% in value, faring far better than deodorant (down 13%), razors & blade...
Harry Aaronson Hawkins Brimble Sean Holman Nicola Howell Stephen Shortt Daniel Durose

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