Barc Week News Today

Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position was secured by Reckitt Benckiser India which registered total ad volume of 4143.51.

Regional GECs Sun TV (Tamil) and Star Maa (Telugu) have toppled long-time leader Star Plus to lead the tally for Barc Week 33 (14 August to 20 August) at the first and second positions. While Sun TV bagged 2651.23 AMA (2710.62 in Week 32), Star Maa’s weekly AMA stood at 2625.34 (2701.4 in Week 32) according to Broadcast Audience Research Council (Barc).