Bart Quinton Smith News Today

The British provider of package holidays has undergone a major makeover to win over next-generation travelers and offer something distinctive from sister brand Tui.

This week sees the launch of a new brand identity for online travel agency [First Choice](https://www.firstchoice.co.uk/) created by [Ragged Edge](htt...

Millions of would-be holidaymakers from Britain are hesitating to press the book button due to the sea of choice on offer, according to a new study.

Research by the tour operator, a subsidiary of Tui, showed that demands are changing

Brand to target those with ‘different priorities to typical Tui customers’