Basa Fillets News Today

Sainsbury’s aims to help customers “save more on their grocery shopping” with the new campaign.

Sainsburys is price matching Aldi - how much will you save? (PA) Sainsbury’s is cutting the prices of hundreds of products in a bid to match discount supermarket Aldi, who was named the UKs cheapest supermarket by Which?. The second largest supermarket in the UK aims to help customers “save more on their grocery shopping” with the new campaign. Chief Executive Simon Roberts announced a new initiative back in November, “to put food back at the heart of the business”. Robert...

The campaign has been widely interpreted as a defensive strategy

Sainsbury’s aims to help customers “save more on their grocery shopping” with the new campaign.

Sainsburys is price matching Aldi - how much will you save? (PA) Sainsbury’s is cutting the prices of hundreds of products in a bid to match discount supermarket Aldi, who was named the UKs cheapest supermarket by Which?. The second largest supermarket in the UK aims to help customers “save more on their grocery shopping” with the new campaign. Chief Executive Simon Roberts announced a new initiative back in November, “to put food back at the heart of the business”. Robert...

Products with reduced prices include milk, bread and meat Sainsbury’s is taking on Aldi as it opens a new front in the supermarket price war. The supermarket has today launched Aldi Price Match, having reduced the price of around 250 staple grocery products. The price-matching campaign has the same name and similar branding as one launched by Tesco last March. The scheme includes products across the meat & fish, dairy, frozen, fruit & veg, bakery, drinks, food cupboard and toiletries categori...