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December 19, 2022
Toymakers from Mattel’s American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.
December 19, 2022
“Kidults” are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
December 19, 2022
This so-called “kid-adult” market is significant. Ages 18 and older represented 14% of U.S. toy industry sales.
December 19, 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
December 19, 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
December 19, 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
December 19, 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
December 19, 2022
With sales slipping, the toy industry could use some help.
December 19, 2022
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
December 19, 2022
Not just for kids: Toymakers aim more products at grown-ups from 41NBC News | WMGT-DT