Toymakers Aim More Products at Grown-ups Amid Boom in 'Kid-Adult' Market – NBC 7 San Diego
Ages 18 and older represented 14% of U.S. toy industry sales, or $5.7 billion for the 12 months ending September 2022
Source: nbcsandiego.com
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Not just for kids: Toymakers aim more products at grown-ups
Long before the pandemic, many adults turned to toys from Legos to collectible items to tap into their inner childhood for comfort. But all the stresses from the health crisis appear to have accelerated and solidified the trend.
Source: ctvnews.ca
Toymakers Aim More Products at Grown-Ups
With sales slipping, the toy industry could use some help.
Source: manufacturing.net
This Week's Holiday Hits: Retro Rewind – NBC 5 Dallas-Fort Worth
This week on Holiday Hits: The Toy Insider's Laurie Schacht is taking us on a retro rewind.
Source: nbcdfw.com
Hasbro teams up with Basic Fun for Littlest Pet Shop relaunch
Under a Global Master Toy Licence, Basic Fun will manufacture and distribute Littlest Pet Shop collectible figures, play sets and accessories. Basic Fun has announced a Master Toy licence agreement with Hasbro for the iconic Littlest Pet Shop brand. Basic Fun is expected to manufacture and distribut
Source: licensing.biz
Fans gather for 40th anniversary screening of E.T. The Extra-Terrestrial
Fans and influencers celebrated the iconic movie with a special showing of E.T. The Extra-Terrestrial at London's Prince Charles Cinema. At Sunday's immersive event to mark 40 years since the release of Universal Pictures and Amblin Entertainment’s E.T. The Extra-Terrestrial, cinema-goers
Brand Development Universal Pictures Prince Charles Amblin Entertainment Universal Brand Development Noble Collection
Source: licensing.biz
Hasbro announces plan to grow profit 50% over next three years
Licensing is a key area of focus in Hasbro's Blueprint 2.0, along with Games Leadership and Digital Growth. Hasbro hosted its first investor day under the leadership of new chief executive officer, Chris Cocks. Senior leaders from across the business unveiled Hasbro’s new go-forward plan on Tue
Source: licensing.biz
TONKA's 75th Birthday Kicks Off Epic 'Playcation' With Brand Spokesperson Shaquille O'Neal Inspiring Families to Play Together
/PRNewswire/ -- Basic Fun!, a leading global marketer of toys and consumer products and Master Toy licensee for TONKA, along with licensor Hasbro, Inc., a...
Source: prnewswire.com
Toy plants take up residence in homes. No green thumb needed
Toy makers are cashing in on adults looking to destress and decorate
Source: livemint.com
TONKA Celebrates 75 Years as an Icon of Vehicle Play
/PRNewswire/ -- Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for...
Maureen Dilger Shaquille Oneal Jess Richardson Tonka Playcation Hasbro Inc Superstar Shaquilleo Neal
Source: prnewswire.com