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Ageism in ads – why are brands still failing to properly represent older women?

It’s an issue the industry is aware of. It’s an issue the industry has tried to change. But the misrepresentation – and worse, the complete ignoring – of older generations, especially women, is a problem that persists. For our Deep Dive into Marketing and the Marginalized, The Drum asks why and what more can be done?
New York United States United Kingdom Senn El Yass Bea Farmelo New York Times

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