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The Immortal Awards Announces 2022 Call For Entries; Entries free for LBB member companies

The Immortal Awards has today launched its call for entries for 2022’s competition. The entry system is now open for all Little Black Book members, who can make their submissions here until the final deadline on Friday 9th September. Having successfully taken the judging sessions online in the
New Zealand New Zealand General United States New South Wales United Kingdom Little Black

5 ways brands are engaging with the Olympics

5 ways brands are engaging with the Olympics Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes. “We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.”  Just look at the countless entertainment options...
New South Wales Godaddy Silverspell Melissa Wu Damien Moston Matt Williams Kelsey Lee
Source: cmo.com.au

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Wisr talks to people's smart parts in first campaign

ADVERTISEMENT Anthony Nantes, CEO at Wisr, said: “There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improve...
Micah Walker Michael Ritchie Stefan Duscio Steve Rogers Steven Jones Evans Ian Iveson

Illustrator Peter Grundy brings fun to an Australian fintech brand

Illustrator Peter Grundy brings fun to an Australian fintech brand Bear Meets Eagle on Fire rebranded the company using illustration to articulate complex ideas in an accessible, friendly way. Words Fintech brand Wisr has had a complete redesign courtesy of Australian agency Bear Meets Eagle on Fire (BMEOF) and New Zealand-based creative digital agency, Resn. Wisr’s rebrand not only includes an aesthetic overhaul, but also sees the brand launch a new platform driven by its purpose of “finan...
Micah Walker Peter Grundy Oscar Petersson Bear Meets Eagle New Zealand Based மைக்கா வாக்கர்

GoMo Mobile: Mobile Without the Hoo-ha by Bear Meets Eagle on Fire

5 votes GoMo Mobile has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire. The campaign Mobile Without the Hoo-ha features two TVCs, Couple and Date Night along with a vibrant graphic identity that comes to life in-store and across out-of-home (OOH).
Gomo Mobile Bear Meets Eagle Mobile Without Date Night தாங்க சந்திக்கிறது கழுகு கைபேசி இல்லாமல்

Optus' Gomo launches with quirky customers who know what they want

February 15, 2021 9:43 A straight laced couple and a woman who knows exactly what she wants are the no-nonsense sorts of people that are launching Gomo’s ‘no-nonsense’ telco service. It is the first campaign for the Optus-owned mobile service provider, which uses an online, pre-paid model, with the proposition that users only pay what they need. The campaign was created by Bear Meets Eagle on Fire, and launches with the two spots along with graphic out-of-home and in-store executions. �...
Micah Walker Jane Saleh Simon Duggan Margot Wilson Adam Burling Steve Rogers

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