Red Bull creative account to Akcelo
Shortlist included Special Australia, HERO, Bear Meets Eagle on Fire and Howatson+Company.
Source: adnews.com.au
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Long Read - Rise of the bespoke agency model
“Agencies are a people business. If the people at the top are not 100% invested in the integration, it’s likely to fall over.
Source: adnews.com.au
2024 CB HOT LIST #7: TBWA
Notable work in 2023 included Who Gives a Crap ‘Winnie-The-Pooh: The Deforested Edition’; FIFA Womens World Cup ‘Unity Beat’; MyCar ‘Auto Translate’;
Source: campaignbrief.com
Looking back, looking forward: TBWA's Paul Bradbury | Advertising
In a fresh series, APAC adland CEOs share their hopes and fears for the year ahead and reflect on 2023. This week, we chat with Paul Bradbury, CEO of TBWA Australia and New Zealand.
Source: campaignasia.com
In Conversation - Simon Hadfield talks to Brent Smart at Telstra
Do you miss agency life?
Source: adnews.com.au
Welcome to the Age of the Indies
A new breed founded by former network CEOs during the pandemic.
Source: adnews.com.au
The Glue Society's Jonathan Kneebone on 2023 ~ The Year Susan Made Herself A Sandwich – Campaign Brief
By Jonathan Kneebone, founder, The Glue Society.
Source: campaignbrief.com
Perspective - A hard year with lots of lessons
2024 is the year to put what we learnt this year into practice.
United Kingdom Adam Curtis Brian Merrifield Agency Bosses Tell All On Budgets Battle Common Ventures James Webb Space Telescope
Source: adnews.com.au
Perspective - Australian advertising in 2023: Upheaval and transformation
Big mergers, indie agency upstarts, disruptive tech, the green wave.
Source: adnews.com.au
Telstra goes for a bespoke agency, +61
No longer working with The Monkeys, CHEP and DDB.
Source: adnews.com.au