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Beats Integrated Advert By McCann: Islanded with Beats, Beats Zodiac

Islanded with Beats: Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. “Islanded with Beats”, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats Instagram, using all formats to stimulate an unprecedented interaction between islanded infl...
Tati Zaqui Thiago Martins Rodrigo Simas Thais Carla Endemol Shine Brasil Beat Instagram

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Brazilian Beverage Brand Gets 1.3 Million New Followers in Three Days with 1st Instagram Reality Show

Creative 38 Add to collection WMcCann and Endemol Shine Brasil launch new campaign for the Ambev brand Beats with Brazilian pop star Anitta Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. Islanded with Beats, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was br...
Tati Zaqui Thiago Martins Rodrigo Simas Thais Carla World Health Organization Ministry Of Health

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