Detailed text transcripts for TV channel - MSNBC - 20121125:12:39:00
And the way i would do it and the way i did it when i started, because i didnt know what a pro forma was, was that i would vet my idea, and i would analyze it. i would pick it apart. i would take this notion of what this concept is, beat it up, come up with a list of why it wouldnt work, and if in the end the list was greater for the pros, then i would attack it. i believe -- and this goes against what you would think i would say to you -- that if you build it and its fantastic, theyre going to ...
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