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Researchers find loophole in TikTok's political advertising ban

ยฉ iStock Political groups are exploiting a loophole in TikTokโ€™s advertising policies to promote their interests without a trace, according to new research released Thursday by the Mozilla Foundation. Although the short-form video app has claimed not to allow political advertising on its platform, organizations have evaded the ban by funneling money to influential users. The nonprofit group analyzed a slew of political TikToks and identified several from influencers with links to organization...
United States Charlie Kirk Brandi Geurkink Becca Ricks Joe Biden Prager University

TikTok called out for lack of ads transparency and for failing to police political payola

TikTok announced a ban on political advertising all the way back in 2019. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, coupled with an ongoing lack of ads transparency by TikTok -- which offers no publicly searchable ad archive -- are making its video-sharing platform vulnerable to passing off political ads as organic content. Mozilla says it found over a dozen instances of TikTok influencers across the political spectrum who...
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Source: yahoo.com

TikTok called out for lack of ads transparency and for failing to police political payola – TechCrunch

TikTok announced a ban on political advertising all the way back in 2019. So you’d be forgiven for thinking the ugly problem of democracy-denting political disinformation doesn’t apply inside its walled garden of dancing Gen Zers. But you’d be wrong. New research by Mozilla suggests that policy loopholes and lax oversight, especially around influencer marketing, […]
United States United Kingdom Becca Ricks Facebook Instagram Transparency Center Mozilla Foundation

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