Becca Schepps News Today

Mortal Hydration will be the new drink on North American Ironman courses

Ironman announces new sports beverage and hydration partner for North American races

The people want more POWER out of their sparkling waters and prebiotics aren’t enough. Mortal’s newest canned line delivers, with functional additions like magnesium, electrolytes, caffeine from green tea, and collagen— on top of prebiotics in every can.

The death-fighting, functional ingredient-packing, Boulder-based beverage company Mortal introduced a new flavor to its non-alcoholic kombucha lineup this week. Basillion Strawberries - Strawberry plus Basil, if you didn’t get the pun, will be launching in 16 oz. bottles at Harmon’s Grocery stores in the beginning of February and all the Mother’s Markets in Southern California and Whole Foods in the Rocky Mountain Region.

Mortal, a Colorado-based beverage company that got its start in probiotic packed kombucha, is now entering the canned sparkling prebiotics water world with Mortal POWER.

BOULDER, Colo. — Mortal will partner with beverage powerhouse L.A. Libations as a component of their SoCal Incubation Program (SIP for short– very on the nose, we know). That means the killer booch, hard and non-alcoholic, will gain more distribution points throughout Southern California and beyond. L.A. Libations (LAL) formed SIP in 2018 as a rocket-powered entry point into the CA beverage scene. SIP is tight with both retailers and distributors, and is a booster for small and large beverag...