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How Sacramento Street Fashion Made It to New York Fashion Week
The rise of Keith “Rooftop” Herron, founder of fashion and media brand Advisry
Back Web Only May 20, 2021 By Eva Roethler Keith “Rooftop” Herron’s virtual runway show opens in a pristine, sunny wood. Herron sits on a blanket wearing a hoodie bearing the show’s titular words “Thoughts Become Things,” while designing clothing on his laptop. A narrator describes the process of bringing an idea to life. Music begins as models sweep down the forest paths wearing the designs of the seventh clothing collection released by Advisry, a fashion and media brand that Herron founded in Sacramento. The