How Sacramento Street Fashion Made It to New York Fashion Week
The rise of Keith “Rooftop” Herron, founder of fashion and media brand Advisry
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Web Only May 20, 2021 By Eva Roethler
Keith “Rooftop” Herron’s virtual runway show opens in a pristine,
sunny wood. Herron sits on a blanket wearing a hoodie bearing the
show’s titular words “Thoughts Become Things,” while designing
clothing on his laptop. A narrator describes the process of
bringing an idea to life.
Music begins as models sweep down the forest paths wearing the
designs of the seventh clothing collection released by Advisry, a
fashion and media brand that Herron founded in Sacramento. The