Chevy adds Premium Package to Silverado LT Trail Boss
Smacking together popular option packages with one that has a lower take rate is a smart way to increase adoption of some features while also raising the truck’s average transaction price. Anecdotally, your author has heard the infotainment upgrades mentioned above are very popular but stuff like the parking assists are less so. Putting them together assures both will find their way into more trucks. Of course, the bundles will also remain available as separate units. GM’s actual consumer i...
Premium Package Convenience Package Safety Package Bed Protection Package Average Joe Dealer Principals
Source: driving.ca