Page 2 - Beef Checkoff News Today

Anyone that invests knows the importance of ROI or Return on Investment. Using one dollar invested per head sold, the Beef Checkoff drives demand for beef – with a substantial ROI. In the third part of the conversation with Greg Hanes, Cattlemen’s Beef Board CEO, he shares how checkoff dollars expand the market and drive demand for beef.

Difficulty provides an opportunity for growth. The U.S. beef industry is re-learning this lesson as the cow herd continues to contract as demand for beef continues to grow domestically and abroad. U.S. Meat Export Federation (USMEF), USDA and the Beef Checkoff are collaborating to promote cuts often overlooked. USMEF President and CEO, Dan Halstrom, shares more on growing opportunities for underutilized cuts.

Producers discussed farm bill, reducing regulation, and countering animal rights activists.

Magic Valley news briefs

AMERICUS — Jacquelyne Leffler of Americus has been appointed to the Cattlemen’s Beef Promotion & Research Board, the CBB announced Wednesday.

Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content. 

MEADOWVIEW, Va.—— Spend a little time with Gene Copenhaver on his Meadowview cattle farm and you’ll quickly notice that he has a passion for the agriculture industry.

Baby Boomers place more emphasis on taste, freshness than animal welfare, environmental impact for Millennials.

The O.F.F. Act could be one of the most important legislations to protect our cattle industry! There are exciting initiatives in the works to stop the decline of beef cattle numbers and cattle ranching operations...

A new paper traces the financial ties between the livestock industry and academic research. The researchers say their job is to help the industry reduce emissions.