Beefeater Light News Today

Wine-and-spirits group Pernod Ricard has launched Seagram’s 0.0%, an alcohol-free alternative to Seagram’s gin, in Spain.

The new mid-proof spirits movement aims to offer drinkers a fraction of the alcohol without compromising on flavour

Inspired by GlobalData's latest innovation digest, Just Drinks picks through the key beverage industry trends in each category.

Lower calorie Budweiser Select Anheuser-Busch will launch low-calorie Budweiser Select across the US, eyeing up growing consumer demand for a lower calorie beer option. Budweiser Select was launched in 2005 but limited to St. Louis, where it has a higher per item rate of sale than Budweiser. The 4.3% ABV brew has 99 calories per each 12-ounce serving. “Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distributi...

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Ballantines and Beefeater Light expressions released Pernod Ricards UK-based Scotch whisky and gin businesses have announced two new light expressions from Ballantines and Beefeater. Ballantines Light and Beefeater Light - both made at 20% ABV, around half the alcoholic strength of their original expressions - are a bid by the brands to capture a corner of the growing market for lower-alcohol alternatives. Both products will launch in Spain, a key market for both Ballantines and Beefeater an...