Temasek Polytechnic and DDB Group Singapore launch the Behavioural Intelligence Group (BIG)
Temasek Polytechnic (TP) and marketing agency DDB Group Singapore have announced their partnership in creating The Behavioural Intelligence Group (BIG). The collaboration aims to narrow the gap between intention and action, by applying behavioural science to marketing.
Jeff Cheong Peter Lam Group Singapore Behavioural Intelligence Group Centre For Applied Behavioural Sciences Temasek Polytechnic
Source: campaignbriefasia.com