Updated: All the Beauty M&A Deals of 2021
Women s Wear Daily (WWD) 3 days ago Allison Collins
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Just a few weeks into 2021, there have already been multiple billion-dollar beauty M&A deals, including the Estée Lauder Cos. Inc.’s deal to acquire the rest of Deciem, parent company of The Ordinary, and Shiseido inking a deal to sell its personal care business to CVC Capital.
There have also been smaller deals, as venture capitalists continue to back beauty companies.
Here is a list of the beauty M&A transactions so far in 2021:
January
Paper Cosmetics, a direct-to-consumer natural and sustainable deodorant brand, closed a funding round. Terms were not disclosed.
4
Consumer focused private equity major L Catterton has backed Indonesian beauty and personal care e-commerce business Soc
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L Catterton Invests in Social Bella International
The amount of the deal was not disclosed.
Founded in 2015 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Sociolla is a premier beauty shopping platform, offering authentic make-up, skin care, hair care, fragrance, and beauty tools.
L Catterton will join the company’s board and support the founders in reaching new consumers and meeting the growing demand within the beauty and personal care category. This investment will provide more Gen-Z and Millennial consumers with access to Sociolla’s curated high-quality beauty and personal care brands in Indonesia and Vietnam.
This investment will be