Updated: All the Beauty M&A Deals of 2021
Women s Wear Daily (WWD) 3 days ago Allison Collins
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Just a few weeks into 2021, there have already been multiple billion-dollar beauty M&A deals, including the Estée Lauder Cos. Inc.’s deal to acquire the rest of Deciem, parent company of The Ordinary, and Shiseido inking a deal to sell its personal care business to CVC Capital.
There have also been smaller deals, as venture capitalists continue to back beauty companies.
Here is a list of the beauty M&A transactions so far in 2021:
January
Paper Cosmetics, a direct-to-consumer natural and sustainable deodorant brand, closed a funding round. Terms were not disclosed.
L Catterton Announces Strategic Investment in Social Bella International (Sociolla)
Partnership to Support Sociolla s Continued Growth to Meet Rising Consumer Demand
Transaction Marks L Catterton s First Investment in Indonesia
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SINGAPORE, May 4, 2021 /PRNewswire/
L Catterton, the largest global consumer-focused private equity firm, today announced an investment in Social Bella International ( Sociolla or the Company ), the leading beauty and personal care e-commerce player in Indonesia. Founded in 2015, Sociolla is Indonesia s premier beauty shopping destination, offering authentic make-up, skin care, hair care, fragrance, and beauty tools. The Company has rapidly grown to offer beauty enthusiasts an omnichannel shopping experience through its e-commerce platform and Sociolla stores.
L Catterton invests in Indonesian beauty tech platform Social Bella
Photo: Pixabay
May 5, 2021
Indonesian beauty and personal care e-commerce company Social Bella International (Sociolla) has raised Rp 818 billion ($56.6 million) in fresh funding led by consumer-focused private equity firm
L Catterton, according to an announcement on Wednesday.
The deal marks
L Catterton’s first investment in Indonesia Southeast Asia’s largest economy. The private equity major will join Social Bella’s board, according to the statement.
DealStreetAsia had reported in March that Social Bella was in talks with investors to raise around $75 million, bringing the total funding in the company to around $200 million.