Page 4 - Ben Eagleton News Today

Commonwealth Bank has refreshed its long-running support for Women’s cricket with a new campaign via M&C Saatchi Sydney, for the upcoming summer, “The Game Changers”, incorporating its recent sponsorship of Women’s football and The Matildas.

Technology platform Uber Eats has launched a new brand platform ‘This Calls For’ via Special Group, to celebrate the company’s move towards offering more merchant categories like grocery, alcohol and personal care in Australia. The integrated campaign endeavours to increase awareness of the ne

Building on its reputation as the makers of the only engine oil tough enough to withstand the harsh Australian conditions, Gulf Western Oil, Australia’s largest manufacturer of lubricants, is launching its first major brand campaign via The Monkeys, part of Accenture Interactive, telling the story o

Dettol’s Cricket Australia partnership enters its second year with a new campaign from Saatchi & Saatchi. With over half of Australians back in lockdown, Dettol is calling on all Aussies to continue their healthy hygiene habits in order to protect both the game of cricket and the people they lov

July 27 2021, 9:21 am | BY Ricki Green | 7 Comments Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.   Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is mor...

Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean July 27, 2021 9:29 Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia. The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month. In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. Aft...

July 23 2021, 9:17 am | BY Ricki Green | 2 Comments McDonald’s is the winner of the biggest prize in Australian advertising, along with its agencies DDB Sydney and OMD: $1 million worth of inventory as the winners of Nine’s State of Originality competition.   Determined by an all-star judging panel and the Australian public, Nine’s State of Originality challenged brands and agencies to take the platform of State of Origin and create unmissable ads that captured the attention of th...

July 23, 2021 8:42 DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets. The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign. Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director...

Woolworths goes green in latest campaign via M&C Saatchi for Olympics July 23, 2021 9:47 The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths. The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team. The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to. ADVERTISEMENT Andrew Hicks, Wool...

The sky is the limit. Toyota Australia’s new campaign, ‘In Our Nature,’ focuses on a commitment to a cleaner and safer world for everyone. Created in collaboration with Saatchi & Saatchi Australia and Revolver Film’s director Stephen Carroll, the integrated campaign rolls out across key media channels; broadcast, digital, OOH and in-store. Featuring a little girl in her boxcar aiming for new greater heights, the campaign aims to highlight a 25-year commitment to innovation in alternativ...