Page 5 - Ben Eagleton News Today

Toyota leverages safety and cleaner technology with new brand campaign July 16, 2021 10:33 Toyota Australia has launched a new brand campaign, ‘In Our Nature’, to promote its commitment to a “cleaner and safer” future. The campaign, launched via Saatchi & Saatchi, features two TV spots highlighting the auto brand’s safety technology, Toyota Safety Sense, and its 25-year history in alternative fuel technology innovation. ‘All of us’ builds on Toyota’s commitment to safety in car...

Little Black Book, Director and DoP Michael Tessari launches 'There’s Care in Every Square'

Steggles has launched a bold new brand campaign via M&C Saatchi Sydney, to sing the praises of the ‘unsung hero’ of Aussie families (Steggles chicken, of course).

March 12, 2021 10:33 The Garvan Institute of Medical Research is asking Australians uncomfortable questions about the causes they choose to donate to, in a new campaign featuring real people living with diseases. With thousands of disease-related charities in Australia, The Garvin Institute engaged BWM Dentsu to launch its first nationwide campaign, highlighting how the institute can help a whole range of people with different conditions through its genomics research. The ‘Disease Dilemmas�...

March 11 2021, 9:31 am | BY Ricki Green | 13 Comments The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.   There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help? ‘Disease Dilemmas’ puts Australians ...

Creative 74 Add to collection The integrated campaign challenges you to make an impossible choice between two people in need The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research. There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do yo...

The soothing qualities of the Santa Fe make terrors into angels January 20, 2021 10:26 The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign. Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir. Hyundai Australia chief marketing officer, Kevin Goult, wanted to ki...

Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy. Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by  Innocean Australia. The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too. T...

January 19 2021, 12:33 pm | BY Kim Shaw | No Comments Hyundai has launched the latest Australian campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by Innocean Australia.   The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s...

January 22 2021, 10:00 am | BY Ricki Green | 145 Comments Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its newly transformed creative agency, Innocean Australia.   The Santa Fe has long established itself as an award-winning favourite amongst Australian large SUV buyers as an innovative, luxurious family SUV. In a homogenous category from a campaign perspective, Innocean’s strategy was to position the new Santa Fe a...