Benchdirect Destinations News Today

With Black Friday only a few weeks away, it’s imperative to start your hotel’s campaign process right now. The trick to a successful campaign is making sure that it stands out compared to the offers you promote throughout the rest of the year. Customers want special offers, and this is the time of year they are trained to expect it.

Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.

Travel has returned in full force, and now it’s important to acknowledge how the behavior and priorities of travelers have changed. One key area has emerged as a clear front runner: sustainability. One in three potential guests research a hotel’s environmental policy prior to their stay, and almost 75% are more likely to choose an accommodation option that implements sustainability practices.

Controlling the price of your hotel’s rooms online is a vital part of growing your direct channel performance. If potential guests can find lower rates on OTAs and other third party channels, chances are they will leave your website to book there instead.

With in-person events back in full swing and resurgence in business travel, the importance of converting meeting planners on your hotel website takes on a whole new meaning.

Spa and wellness services place a particular focus on being present and in the moment. Thus, a hotels spa and wellness experience typically begins as soon as guests walk through the spa door. This is where a comprehensive, in-person, multi-sensory experience can be fully implemented. When a person visits a spa, they are seeking an opportunity to relax and restore their mind, body, and soul.

Pestana Hotel Group, the largest international tourism and leisure group of Portuguese origin, has chosen to partner with The Hotels Network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will utilize THN’s product suite to personalize their hotel website users’ experiences by tailoring messages and offers to each individual, proven to drive bookings and revenue.

The Hotels Network (THN), a full-stack growth platform, was unveiled at the HSMAI Europe Awards 2021 as the Best Technology Innovator of the Year for their first-of-its-kind hotel benchmarking tool, BenchDirect. The award was presented at the Kimpton Fitzroy Hotel as part of HSMAI’s Commercial Strategy Week, with the aim of recognizing companies that showcase innovation and adaptability, specifically through providing effective solutions for current industry challenges.

Following the successful launch in March 2021 of its revolutionary benchmarking product for hotels (BenchDirect), The Hotels Network is now launching a new benchmarking platform for Destination Management Organizations (DMOs): BenchDirect Destinations. Thanks to the unique global travel behavior data available within BenchDirect Destinations, for the first time tourism marketers and destination managers will be able to compare their performance to competing destinations across a wide variety of ...