Ad spends to grow by 7.6% in 13 OTC markets in 2022: Zenith | Advertising
The report details the potency given to digital ad spends for OTC brands
Source: campaignindia.in
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Tailored digital ads & e-comm to drive 8% growth in OTC adspend this year
Tailored digital ads & e-comm to drive 8% growth in OTC adspend this year
United States United Kingdom Benoit Cacheux Jonathan Barnard Business Intelligence Global Chief Digital Officer
Source: adgully.com
Digital will account for 49% of OTC advertising in 2023: Zenith report
Mumbai: Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets, including India, will expand by 7.6 per cent in 2022 and five per cent in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report published on Monday. Digital will account for 49 per cent of OTC advertising in 2023, up from 46 per cent in 2021, said the report.
Source: indiantelevision.com
7.6% increase in ad spends forecasted for 13 OTC markets in 2022: Zenith report | Advertising
The report details the potency given to digital ad spends for OTC brands
Source: campaignindia.in