Benoit Garbe News Today

Trump declared Bud Light deserved a second chance almost a year after a single TikTok video by Dylan Mulvaney with a branded beer can was enough to send right-wing drinkers into a frenzy.

Donald Trump suggested that Super Bowl sponsor Bud Light deserves a second chance a month before he is due to attend a fundraiser held by a lobbyist for its parent company.

Beer will pivot back to humor in its ads.

Molson Coors value soars as Bud Light faces boycott over its ad, signaling a shift in consumer allegiance and market share.

The Teamsters union has authorised a strike at AB InBev to put pressure on the beer giant to renegotiate contract terms for its workforce.

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Kid Rock is changing his tune on Bud Light. He was one of the first people to declare a boycott on Bud Light after the beer brand briefly partnered with a transgender influencer, leading to a significant and lasting sales slump.

The conservative musician once shot up cases of the beer in protest, but he feels corporate executives have now learned their lesson.

Kid Rock will be back to to drinking Bud Light All Summer Long.

Kid Rock will be back to to drinking Bud Light All Summer Long.