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How to Nail the Art of the Brand Comeback on Social Media

How the Xbox Series X mini fridge went from a joke to reality

How the Xbox Series X mini fridge went from a joke to reality. From PR Week

The Xbox Series X mini fridge is really happening, will become available this holiday season

The Xbox Series X mini fridge is really happening, will become available this holiday season
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Microsoft is going to sell Xbox Series X mini-fridges after it won a Twitter brand competition

Karthik Iyer  | Published on 04 Apr 2021 When Microsoft first revealed the Xbox Series X back in 2019, the internet went wild with memes comparing it to a fridge. Microsoft gracefully embraced the memes and ended up making a 1:1 scale replica which it gave to some prominent figures in the industry. While the original Xbox Series X fridge was limited to a few units, Xbox marketing boss Aaron Greenberg promised that if Xbox won against Skittles in the final round of Twitter’s inaugural #BestOfTweets Brand Bracket, they would make actual Xbox Series X mini-fridges. Well, you know what? It won and Xbox is keeping good on its promise.

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