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How to Nail the Art of the Brand Comeback on Social Media

With risk comes reward especially if you stay true to your brand voice and purpose. Let these brand comebacks inspire your next tweet.

How the Xbox Series X mini fridge went from a joke to reality

The Xbox Series X mini fridge is really happening, will become available this holiday season

The Xbox Series X mini fridge is really happening, will become available this holiday season
techspot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techspot.com Daily Mail and Mail on Sunday newspapers.

Microsoft is going to sell Xbox Series X mini-fridges after it won a Twitter brand competition

Karthik Iyer  | Published on 04 Apr 2021 When Microsoft first revealed the Xbox Series X back in 2019, the internet went wild with memes comparing it to a fridge. Microsoft gracefully embraced the memes and ended up making a 1:1 scale replica which it gave to some prominent figures in the industry. While the original Xbox Series X fridge was limited to a few units, Xbox marketing boss Aaron Greenberg promised that if Xbox won against Skittles in the final round of Twitter’s inaugural #BestOfTweets Brand Bracket, they would make actual Xbox Series X mini-fridges. Well, you know what? It won and Xbox is keeping good on its promise.

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