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Social Enterprise Hey Girls Sets Out to Anger with Period Poverty Film 'Seeing Red'

Creative 17 Add to collection Psychological study from adam&eveDDB and PRETTYBIRD director Margot Bowman follows a girl caught unprepared for her period at school A psychological study is at the heart of a new campaign by Hey Girls, the social enterprise founded by Celia Hodson to tackle period poverty. The idea, created by adam&eveDDB, revolves around a film called ‘Seeing Red’ which has been carefully crafted to evoke anger that motivates positive action. The proposed dictionary definit...
United Kingdom Paulette Caletti Michelle Sarpong Nikki Collins Mary Fostiropoulos Annika Patel

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