Beth Norber News Today

What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.

How prepared are general participants in business meetings, fundraising events, or product launches to encompass Augmented Reality (AR) in their events? Beth Norber of Mainstream Media discusses some challenges her organization face with getting their clients comfortable incorporating the overall umbrella of Extended Reality (XR), and why she believes leading companies such as Amazon, YouTube, and Fortnite will eventually set the stage for their wider adoptions in different market tiers.

What are the newest engagement and interactive opportunities for both live in-person and virtual event audiences? Finding ways to bridge the gap between in-person and virtual audiences and create experiences that cater to their specific needs is now essential, according to Beth Norber of Mainstream Media, as audiences have grown more sophisticated and expect high-quality interactive presentations.