Bharatz Kitchen News Today

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta Share Via: Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient. Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes. It’s, in fact, the core message of the leading beverage brand’s ong...

Rasna has also collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has associated itself with famous regional influencers in the food category, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and chefs explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake. The videos were posted on their respective social media platfor...