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Tariffs, which take effect on china today, thats what he said when the tariffs went into effect. so which is it? are consumers going to, you know, who is going to pay this? >> consumers will pay the increased cost because what the tariffs are in effect, are taxes. and tariffs hit consumers because producers raise costs when they are hit with paying those higher taxes at the border and thats just the reality. what i fear is that the next tranche of tariffs that may go into effect as early as july...