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Doing the briefing and merging the two meant that there was a more tactical focus than i think has been usual where the communications staff may be a ones thinking long-term. what we dont know, is dealing with day-to-day pressures, the hour to hour pressures, with the podium job, how will he deal with that stress? does the affability hold up under that? >> but you brought up the whole messaging thing and in fact, it seems to be, this is a true full fledged reorganization and decoupling. so carne...