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Dutch Bros Loyalty Program Exceeds Expectations

Dutch Bros Coffee CFO Charles Jemley admitted that he was totally wrong about where the brand’s digital presence would finish in 2021.  The Paytronix-powered Dutch Rewards program, which launched at the beginning of last year, accounts for 60 percent of sales—1.5 times what he thought the digital innovation was capable of in such a short timespan. Jemley now believes 70 to 75 percent is “probably a realistic goal.” 
United States Charles Jemley Burger King Royal Perks Loyalty Program Dutch Bros Coffee Paytronix Powered Dutch Rewards

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