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Navigating the Holiday Shopping Frenzy: Semrush Unveils 2023's Black Friday and Cyber Monday Insights -November 17, 2023 at 11:56 am EST

With the holiday season quickly approaching, understanding consumers online behavior is top of mind for many brands and retailers. And as consumers gear up to find the best deals, its up to...
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TikTok plans steep holiday discounts, bringing Amazon price war

TikTok, owned by Beijing-based ByteDance Ltd., is hosting training sessions next week with merchants selling on its marketplace. It is offering to subsidize discounts of as much as 50% to entice sellers participation in its Black Friday program, which begins Oct. 27 and runs through Nov. 30.
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