halloween is over, so thanksgiving is next to those in the us, then christmas. the uk, christmas advertisements for popular shops likejohn for popular shops like john lewis for popular shops likejohn lewis and marks & spencer are already trying to lure people into the stores, after last yea r s into the stores, after last year s covid gloom. our business correspondent emma simpson has this report. you know christmas is coming when thejohn lewis ad hits the screen. a heart warming tale of a space traveller crash landing on earth. today, a blizzard of blockbuster ads. last christmas was a wash out, thanks to covid 19. retailers hope we ll celebrate in style this time. we are ready. we are pulling out all the stops. and here at m&s, they say shoppers have started early. it s a very big moment. customers have told us they want a bigger and more magical christmas than ever this year.
move away and go away as quickly as possible. and with widespread supply chain difficulties, too, there are concerns about the strength of the post lockdown recovery. faisal islam, bbc news. there are 51 days left until christmas. after last year s was all but cancelled, retailers are hoping for better business over the next few weeks. there have been warnings about possible supply shortages with shoppers urged to buy their presents early. and today two of the big hitters john lewis and marks and spencer released their christmas ads to try to boost business. here s our business correspondent emma simpson. # i only knew you. you know christmas is coming when thejohn lewis ad hits the screen. a heart warming tale of a space traveller crash landing on earth. today, a blizzard of blockbuster ads. last christmas was a wash out, thanks to covid 19. retailers hope we ll celebrate in style this time. we are ready.
role in keeping covid 19 patients out of hospital. halloween is over, so thanksgiving is next here in the us and then the holidays. yes, it sjust over 50 days until christmas and retailers in the uk are hoping for some holiday cheer after last year s covid gloom. to get people shopping, the big stores like m and s and john lewis have released their festive ads as our business correspondent emma simpson reports. # i only knew you. you know christmas is coming when thejohn lewis ad hits the screen. a heart warming tale of a space traveller crash landing on earth. today, a blizzard of blockbuster ads. last christmas was a wash out, thanks to covid 19. retailers hope we ll celebrate in style this time. we are ready.
for on sunday in the super bowl one thing are the commercials that people air for. i admitted to it myself. this year, many advertisers have given us a sneak peek at their blockbuster ads. jay gray has a closer look at the spots and strategy behind them. reporter: they are bigger, and badder. you are in grave danger. reporter: faster and yes, even friskier on super sunday. no, not the athletes, but the ads. ahhh! about getting people excite and creating the buzz around your brand. chocolate m&m s remained a mystery. . reporter: a buzz build online with teasers. it s about integration of other mediums in addition to television where you get the biggest bang for your buck with the super bowl advertising. reporter: big bucks, average