halloween is over, so thanksgiving is next to those in the us, then christmas. the uk, christmas advertisements for popular shops likejohn for popular shops like john lewis for popular shops likejohn lewis and marks & spencer are already trying to lure people into the stores, after last yea r s into the stores, after last year s covid gloom. our business correspondent emma simpson has this report. you know christmas is coming when thejohn lewis ad hits the screen. a heart warming tale of a space traveller crash landing on earth. today, a blizzard of blockbuster ads. last christmas was a wash out, thanks to covid 19. retailers hope we ll celebrate in style this time. we are ready. we are pulling out all the stops. and here at m&s, they say shoppers have started early. it s a very big moment. customers have told us they want a bigger and more magical christmas than ever this year.